Campaign: NIS2
Company: Perforce Puppet
Skills utilized: Product marketing, go-to-market, content strategy, content creation, SEO, social media, sales enablement, project management, reporting & analytics
November 2023
I wrote and published a blog targeting SEO for NIS2, an incoming IT compliance standard going into effect in the EU.
Along with an overview, the blog included reader-friendly answers to common questions and new messaging about Puppet's use case in enforcing compliance.
2023 – 2024
Search volume for related terms skyrocketed anywhere from 200 to 650% as details emerged about the new legislation.
With regular updates and optimizations, my blog maintained page 1 rankings to become one of the most visited pages on the Puppet site.
November 2024 — ongoing
White paper: How to Use Policy as Code for Easier NIS2 Compliance at Enterprise Scale
The campaign plan
I created a campaign plan to target organizations searching for guidance and tools to prepare for the new requirements of NIS2 and convert them to MQLs.
The plan outlined the opportunity and goals as well as channels and tactics to execute on them, from organic content to Sales support and more.
Then, I created all the content for it.
Landing page: White paper
Thought leadership: Here's why nobody's really ready for NIS2
Blog: Ongoing updates & optimizations