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Perforce Software
(Puppet)
2022 – Present
Senior Marketing Writer
A blog I wrote and optimized for search, targeting valuable keywords for the brand and space. This went on to earn and hold Page 1 rankings with SERP features, claiming the highest traffic volume of any blog on the Puppet site and driving significant conversion.
Read the whole blog here (as of July 2024).
Content by Jason Dafnis
SME review by Robin Tatam
A blog I wrote and optimized for both search and product messaging, targeting SEO keywords while promoting a recent important product launch. This blog targeted a new area of SEO for the Puppet brand to strongly position its recent product launch at a crucial point in the customer journey.
Read the whole blog here (as of July 2024).
Content by Jason Dafnis
SME review by Margaret Lee and Jerry Mozes
National Insider Threat Awareness Month images I created to accompany social posts I wrote, targeting a cybersecurity audience vital to Puppet's marketing strategy with eye-catching, native LinkedIn and Twitter content
Created with Canva
Published on Twitter and LinkedIn
A video clip I made from a podcast episode I produced. This clip was used to promote the episode on LinkedIn and Twitter
Production & video clip by Jason Dafnis
Interview by Ben Ford
Podcast editing by Meg Walsh
Listen to the full episode & read the transcript at the webpage I created
A white paper explaining the dollars-and-cents impact of an SaaS infrastructure management platform for large, interdisciplinary buying teams at the bottom of the decision funnel.
Read the full white paper here.
Concept, content, messaging, and campaign by Jason Dafnis
Copy review by the Puppet team
Layout and design by Tyson Phipps
A white paper comparing free and paid versions of a SaaS infrastructure management product targeting top- and middle-of-funnel audiences with a need for scale.
Read the full white paper here.
Content by Jason Dafnis
Copy review by the Puppet team
Layout and design by Katie Scheidler
A case study with an IT leader at a global business consultancy group.
Read the full case study here.
Content by Jason Dafnis
Interview by Stephen K. Potter
Video production by Meg Walsh
A case study with Walmart I refreshed for SEO quality signals and user experience.
Read the full case study here.
Base content by legacy Puppet marketing team
Refreshed content by Jason Dafnis
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